THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR

THE EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR CHAPTER ONE INTRODUCTION 1.1 Background to the study Internet has grown tremendously in both its applications and number of users due to its unique characteristics of flexibility, interactivity, and personalization. It has been a very useful tool for communication, entertainment, education, and …

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EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA

EFFECT OF ADVERTISING ON THE SALES REVENUE AND PROFITABILITY OF SELECTED FOOD AND BEVERAGES FIRMS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness among consumers cannot be overstressed. Advertisement provides a platform …

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EFFECT OF ENVIRONMENTAL FACTORS ON SMALL SCALE BUSINESSES PERFORMANCE

EFFECT OF ENVIRONMENTAL FACTORS ON SMALL SCALE BUSINESSES PERFORMANCE CHAPTER ONE BACKGROUND OF STUDY There is controversy that small and medium scale business in any country where they operate play important role in the economic growth and development of that country or nation and it improves the quality of life …

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EVALUATION OF CREDIT RISK MGT ON THE PERFORMANCE OF NIGERIAN BANKS

EVALUATION OF CREDIT RISK MGT ON THE PERFORMANCE OF NIGERIAN BANKS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Credit risk refers to the probability of incurring losses resulting from non-payment of loans or other forms of credit by debtors. Credit risks are faced by lenders to consumers, lenders to …

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EVALUATION OF THE IMPACT OF ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY ON POVERTY ALLEVIATION

EVALUATION OF THE IMPACT OF ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY ON POVERTY ALLEVIATION ABSTRACT The study evaluates the impact of Taraba State Economic Empowerment and Development Strategy on poverty alleviation in the state. The study adopted a correlational design method and uses data obtained from secondary sources. It uses longitudinal …

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NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR SALES GROWTH, PROFITABILITY AND COMPETITIVENESS

NEW PRODUCT DEVELOPMENT AS A STRATEGY FOR SALES GROWTH, PROFITABILITY AND COMPETITIVENESS TABLE OF CONTENT Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii Chapter One 1.0 Introduction ——-1 1.1 Statement of Problem——4 1.2 Purpose of the Study——5 1.3 Significance of Study——8 1.4 Limitation——–9 1.5 Scope of Study——-11 Chapter …

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ORGANISATIONAL CHANGE AND EMPLOYEES RESISTANCE

ORGANISATIONAL CHANGE AND EMPLOYEES RESISTANCE TABLE OF CONTENT Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii Chapter One 1.0 Introduction ——-1 1.1 Statement of Problem——4 1.2 Purpose of the Study——5 1.3 Significance of Study——8 1.4 Limitation——–9 1.5 Scope of Study——-11 Chapter Two 2.0 Review of Related Literature —-12 …

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CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF NIGERIAN BANKS

CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF NIGERIAN BANKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The growth and development of every economy depends on the country’s financial system. In Nigeria, the banking industry practically commands the financial sector. The industry has undergone series of restructuring all geared towards protecting …

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AN ASSESSMENT OF THE IMPACT OF NON-MONETARY INCENTIVES ON EMPLOYEES PERFORMANCE

AN ASSESSMENT OF THE IMPACT OF NON-MONETARY INCENTIVES ON EMPLOYEES PERFORMANCE ABSTRACT This study is particularly informed by the need to assess the impact of non-monetary incentives on employee performance. To do this, requisite data was sourced via primary and secondary sources. Primary data was sourced through the instrument of …

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EFFECT OF ICT ON THE ACADEMIC ACHIEVEMENT OF GEOGRAPHY STUDENTS IN NIGER STATE COLLEGE OF EDUCATION MINNA

EFFECT OF ICT ON THE ACADEMIC ACHIEVEMENT OF GEOGRAPHY STUDENTS IN NIGER STATE COLLEGE OF EDUCATION MINNA   CHAPTER ONE INTRODUCTION Background of the Study             ICT increase quality of education. One of the most vital contributions of ICT in the field of education is easy access to Learning (Sharma,S., …

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