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A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

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A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

ABSTRACT

The study examines the challenges and prospects of marketing Nigerian made computer softwares. Posed with the problem of inferiority complex usually associated with Nigerian made goods, various foreign products have edge over indigenous products. Objectives for the study were to critically examine attitude of people towards Nigerian made computer softwares and various ways in which the marketability of Nigerian made softwares can be enhanced. Concerning methodology, fifty (50) computer science students and lecturers were used for the study. Findings from the study revealed that most students face challenges when convincing organizations to use their indigenously developed softwares. The government should create the enabling environment to enable Nigerian computer scientist to strive in the heat of competition from foreign softwares. Quality of computer softwares should be ensured in terms of security, graphics and user friendliness.

 

 

 

TABLE OF CONTENTS

Title Page –        –        –        –        –        –        –        –        –        i

Approval Page   –        –        –        –        –        –        –        –        ii

Declaration        –        –        –        –        –        –        –        –        iii

Dedication          –        –        –        –        –        –        –        –        –        iv

Acknowledgement      –        –        –        –        –        –        –        v

Abstract    –        –        –        –        –        –        –        –        –        vi

Table of Contents       –        –        –        –        –        –        –        vii

 

CHAPTER ONE – INTRODUCTION

1.1    Background of the Study    –        –        –        –        –

1.2    Statement of General Problem   –        –        –        –

1.3    Objective of the Study         –        –        –        –        –        –

1.4    Research Questions   –        –        –        –        –        –

1.5    Hypothesis   –      –      –      –      –      –      –        –        –

1.6    Significance of the Study    –        –        –        –        –

1.7    Scope of the Study      –        –        –        –        –        –

1.8    Definition of Terms    –        –        –        –        –        –

 

CHAPTER TWO – REVIEW OF RELATED LITERATURE

2.1    Introduction       –        –        –        –        –        –        –        –        –

2.1 Introduction        –        –        –        –        –        –        –        –        –

2.2 Concept of Marketing –        –        –        –        –        –        –        –

2.3 Definition of Perceptions, Beliefs and Attitudes           –        –        –

2.4 An Overview of Made in Nigeria software niche  –        –        –

2.5 The Importance of Marketing Made in Nigeria software to the Economic Development of Nigeria     –        –        –        –        –        –

2.6 Challenges in Marketing Made in Nigeria softwares   –        –

2.7 Strategies for Marketing Made in Nigeria softwares    –        –

2.8 A Supportive Environment as a Strategy for Marketing Made in Nigerian softwares  –        –        –        –        –        –        –        –        –

 

CHAPTER THREE – RESEARCH METHODOLOGY

3.1    Introduction       –        –        –        –        –        –        –        –        –

3.2    Research Design         –        –        –        –        –        –        –        –

3.3    Area of the Study       –        –        –        –        –        –        –        –

3.4    Population of Study   –        –        –        –        –        –        –        –

3.5    Sample size and Sampling Techniques        –        –        –        –        –

3.6    Instrument for Data Collection   –        –        –        –        –        –

3.7    Validity of the Instrument –        –        –        –        –        –        –

3.8    Reliability of the Instrument       –        –        –        –        –        –

3.9    Method of Data Collection  –        –        –        –        –        –        –

3.10  Method of Data Analysis    –        –        –        –        –        –        –

CHAPTER FOUR – DATA PRESENTATION AND ANALYSIS

4.0    Introduction       –        –        –        –        –        –        –        –        –

4.1    Data Presentation and Analysis –        –        –        –        –        –

4.2    Characteristics of the Respondents     –        –        –        –        –

4.3    Data Analysis    –        –        –        –        –        –        –        –        –

4.4    Testing Hypothesis    –        –        –        –        –        –        –        –

4.5    Summary of Findings          –        –        –        –        –        –        –        –

4.6    Discussion of Findings        –        –        –        –        –        –        –

CHAPTER FIVE – SUMMARY, CONCLUSION AND RECOMMENDATION

5.0    Introduction       –        –        –        –        –        –        –        –        –

5.1    Summary  –        –        –        –        –        –        –        –        –        –

5.2    Conclusion         –        –        –        –        –        –        –        –        –        –

5.3    Recommendations      –        –        –        –        –        –        –        –

References –       –        –        –        –        –        –        –        –        –

Appendix  –        –        –        –        –        –        –        –        –        –

 

 

CHAPTER ONE

INTRODUCTION

 

1.1 Background to the Study

Software produced within Nigeria by its citizens is in other words referred to as Made-in-Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition.

In the year 1988 the government of the day in Nigeria, took a bold step towards encouraging the consumption and patronage of services or products that were produced in Nigerian. This is to drive and if possible help actualize the Decree for enterprise promotion at home. This decree came into being to reduce dominance of imported products in the economy, to drive local profit retainership thereby and creating more jobs amidst other reasons. Between Nigerian independence which came in 1960 till now, the Nigerian economy have experienced so many changes and undergone political and social changes as well which has resulted in both small and big companies losing their businesses. This was caused mainly by ineffective government participation, management, lack of vision or foresight and laid back leadership exhibited towards indigenous firms. There is low employment of natural resources and underutilization of manpower which has crumbled the entire economy. This scenario holds a lot of implication implications which can affect the image of a country on the global market and impede foreign exchange. This irregularities can cause short supply of products and in some cases could encourage the circulation of fake products due to decline in the income of consumers, shortages caused by fluctuation in household income, bad reputation of indigenous goods, low no zeal for advertising, poor orientation on marketing and a general discontentment for products made in Nigeria (Aire,pp.46-62, 1973:Kalegha et al 1983,p.5). However, as the system is becoming democratized coupled with the awareness for self reliance being raised by government which will enhance sustainable growth, it has increased the  hope that Nigerians will eventually imbibe the habit of going for our indigenous brands other words called made in Nigeria goods.

 

1.2 Statement of the Problem

Research shows that Nigerians have a preference for foreign goods more than they do for products made in Nigeria (Aire, 1973,pp.46-62; Kolegha et al,p.7 1983). This study was embarked upon to review the acceptability software that came out from the Nigerian market.

This study will further seek to:

-Ascertain the consuming habits of many Nigerians towards locally manufactured software.

-Evaluate the major variations that exists between past and current research works on the behavior of consumers towards made-in-Nigerian products.

– Ascertain what motivates Nigerian consumers towards the patronage of home  produced softwares.

 

 

1.3 Objectives of the Study

The main objective of this study is to examine the challenges of marketing made in Nigeria software .The study also has the following specific objectives:

 

  1. To examine the overall attitude of Nigerians towards made in Nigeria Softwares.
  2. To find out significant differences between the current and past studies on attitude of Nigerians towards made in Nigeria computer products.
  3. To critically examine the challenges of marketing made in Nigeria softwares.
  4. To appraise factors that motivate users to prefer foreign computer softwares to Nigerian made softwares.
  5. To recommend ways of promoting Nigerian made computer softwares.

 

1.4 Research Questions

The following questions will be addressed in the course of this study:

  1. What attitude do Nigerians have towards made in Nigeria computer softwares?
  2. What current strides have been recorded in research in computer science?
  3. What is marketing and how do Nigerian manufacturers market their Software?
  4. What are the challenges confronting manufacturers of made in

Nigeria software?

  1. What are the strategies that can be adopted to address these challenges?

 

 

1.5 Research Hypothesis

The following hypotheses has been developed and would be tested in the

Course of this study:

Ho: Marketing of Made in Nigerian software does not have any significant challenge

Hi: Marketing of Made in Nigerian software has very significant challenges