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AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA

5,000.00 3,000.00

Description

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN  NIGERIA

ABSTRACT

This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.

 

         

 

TABLE OF CONTENT

Title page

Declaration

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

  • Background of the study
  • Statement of the problem
  • Objectives of the study
  • Significance of the study
  • Research question
  • Scope of the study
  • Limitation of the study