E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES

E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES

TABLE OF CONTENT

CHAPTER ONE

        1.1   Background of study

1.2   Statement of problems

1.3   Objectives of Research

1.4   Scope and limitations

1.5   Research questions

1.6   Significance of study

• Definition of Terms

CHAPTER TWO

2.1     Introduction

2.2   Electronic marketing (E-Marketing)

2.2.1 The Internet:

2.2.1.1 History and growth of the Internet

2.2.1.2 The Internet and Marketing

2.3   Small Business Enterprises

2.3.1 Importance of small business enterprises

2.3.2 The unique characteristics of small businesses

2.3.3 Small Business Enterprises Definition

2.4   EMPIRICAL REVIEW

CHAPTER THREE

        3.0   Introduction

3.1   research design

3.2   population of study

3.3   sample size/sample technique

3.4   research instrument:

3.5   validity and reliability of instrument

3.6   sources of data collection

3.7   method/techniques of data analysis

3.8   limitations of the methodology

CHAPTER FOUR

        Data Presentation and Analysis

4.1   Introduction

4.2   Data Analysis

• Test of Hypothesis

CHAPTER FIVE

        5.1   Findings

5.2   Conclusion

5.3   Recommendation

5.5   References

• Appendix