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THE EFFECT OF MARKETING ON SERVICES DELIVERY IN NIGERIA BANKS

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THE EFFECT OF MARKETING ON SERVICES

DELIVERY IN NIGERIA BANKS

TABLE OF CONTENTS

 

Title page                                                                                                                   ii

 

Certification / Approval page                                                                                  iii

 

Dedication                                                                                                                 iv

 

Acknowledgement                                                                                                   v

 

Table of contents.                                                                                                     vi

 

List of Tables                                                                                                             vii

 

Abstract                                                                                                                      viii

 

CHAPTER ONE: INTRODUCTION

 

 

  1. Background to the study 1

 

  1. Statement of the problem 2

 

  1. Historical Development of Banking in Nigeria

 

  1. Historical Background in Union Bank of Nigeria PLC

 

  1. Objectives of the study 2

 

  1. Justification of the study 3 – 4

 

  1. Scope of the study 4

 

  1. Limitation of the study 5

 

  1. Research methodology and hypothesis 5 – 6

CHAPTER TWO:

LITERATURE REVIEW                                                                                         7 – 20

 

 

 

CHAPTER THREE: RESEARCH METHODOLOGY

 

 

  1. Research design 21

 

  1. Statement of Research Hypothesis 21

 

  1. Statement of Research Question 22

 

  1. The selection of the case study 22

 

  1. Research population and sample 22

 

  1. Date collection 23

 

  1. Instrument used for Research 23 – 24

 

  1. Mode of Data Analysis 24

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

 

  1. Introduction 25

 

  1. Presentation of Results 25

 

  1. Testing of Hypothesis 26 – 33

 

  1. Results of Research Question 34 – 35

 

CHAPTER FIVE:

 

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

 

 

  1. Summary 36 – 37

 

  1. Conclusion 38

 

  1. Recommendation 39 – 40

References                                                                                                   41 – 42

Appendix

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