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THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS

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THE IMPACT OF MARKETING ACTIVITIES ON DEPOSIT MOBILIZATION AND PROFITABILITY IN NIGERIA BANKS

TABLE OF CONTENTS

 

 

Tile page                                                                                              i

 

Certification                                                                                        ii

 

Dedication                                                                                          iii

 

Acknowledgement                                                                              iv

 

Table of Contents                                                                                v

 

Abstract                                                                                              vi

 

 

 

CHAPTER ONE

 

INTRODUCTION 

 

 

  1. Background of the Study 1 – 2

 

  1. Justification of the Study 2

 

  1. Statement of the Problems 2

 

  1. Objective of the Study 3

 

  1. Methodology of the Study and Statement of Hypothesis 3

 

  1. Scope of the Study                                                               3

 

  1. Limitation of the Study 3 – 4

 

  1. Literature Review 4

 

CHAPTER TWO

 

LITERATURE REVIEW

 

 

  1. Introduction 5 – 6

 

  1. Review of Related Literature 6 – 7

 

  1. What is Marketing Activities 7 – 8

 

  1. Various Ways at which Marketing Activities is are being

carried out by banks                                                                8 – 11

 

  1. Problems Encountered in Marketing Activities 11

 

  1. The Impact of Marketing Activities on Deposit

Mobilization                                                                           11 – 12

 

  1. The Impact of Marketing Activities on Bank Profitability 12

 

  1. The Effect of Deposit Mobilization on Profitability of Bank 13

 

  1. Controlling Marketing Activities 13 – 14

 

  1. Benefit of Deposit Mobilization and Profitability on Bank 14

 

CHAPTER THREE

 

RESEARCH METHODOLOGY

 

 

  1. Service of Data                                                                      15

 

  1. Research Question and Hypothesis 15

 

  1. Research Design 15

 

  1. Study of Population 15

 

  1. Sample Design and Procedure 16

 

  1. Data Collection Instrument 16

 

  1. Administration of Instrument                                                16

 

  1. Procedure of Data Analysis 16

 

CHAPTER FOUR

 

PRESENTATION AND INTERPRETATION

 

 

  1. Presentation and Analysis of Data Using Research

Questions                                                                                17 – 25

 

  1. Presentation and Analysis of Data According to

Hypothesis                                                                             25

 

  1. Summary of Findings 26 – 30

 

CHAPTER FIVE

 

SUMMARY, CONCLUSION AND RECOMMENDATION

 

 

  1. Summary 31

 

  1. Conclusion 31 – 32

 

  1. Recommendation 32

Bibliography                                                                           33

Appendixes                                                                             34 – 36

 

 

 

 

 

 

 

 

 

 

ABSTRACT

 

Deposit mobilization and profitability are the twins of management which make the subject matter of this research work to cut across virtually all management functions and their application in the banking industry. The research paper also highlighted the benefit of efficient marketing activities on deposit mobilization in the banking industry. The research paper analyzed in details the problems that are facing our banking sectors and not care or worry attitudes of our banking executive towards the effective’s use of the problem. However, deposit mobilization involves the various ways through which fund can be mobilized from the publics. In essence, marketing activities on profitability is the activities of identifying current market situation, analyzing current market opportunity threat and issues set objectives, devices a marketing strategy, set of implementation policy, the operating budgeted statement in achieving set tasks and finally a technique for its successful operation. The research works also examine how practicable the marketing activities on deposit mobilization and profitability in our banking sectors carried out a detailed research. And the Banking sectors needs this instrument of marketing activities in analyzing their immediate environment so as to give some experience of a particular problem of any pertinent development in the environment.

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