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THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS.

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THE IMPACT OF MARKETING RESEARCH ACTIVITIES ON THE FINANCIAL SERVICES AND DELIVERY IN NIGERIA BANKS.

 

TABLE OF CONTENT

 

Title page                                                                                                         i

Certification                                                                                                    ii

Dedication                                                                                                      iii

Acknowledgement                                                                                          iv

Abstract                                                                                                          v

Table of content                                                                                              vi

 

CHAPTER ONE

1.0       Introduction                                                                                        1

1.1       Background of the study                                                                    1 – 2

1.2       Objective of the study                                                                        2

1.3       Statement of problem                                                                                     2

1.4       Justification of the study                                                                    2 – 3

1.5       Limitation of the study                                                                       4

1.6       Delimitation of the study                                                                    4

1.7       Organization of work                                                                          4

1.8       Delimitation of terms                                                                          4 – 5

 

CHAPTER TWO

 

2.0       Review of related literature                                                                6

 

2.1       Introduction                                                                                        6

 

2.2       Evolution of marketing research                                                         6 – 7

 

2.3       United bank of Africa Plc profile                                                       7 – 8

 

2.4       Definition and uses of marketing research                                         8 – 9

 

2.5       The market and marketing concept                                                     9 – 11

 

2.6       Marketing segmentation and marketing mix                                      11 – 12

 

2.7       Marketing Planning and strategy                                                        12 – 14

 

2.8       Marketing information and research in banking                                 14 – 15

 

2.9       Advertising and public relation in banking                                         15 – 16

 

2.10     Marketing and unique features of financial services                          16 – 19

 

differences between marketing of manufacturing and

 

financial sector including bank.

 

2.11     Bank marketing the future challenges                                                19  – 20

 

 

 

CHAPTER THREE

 

3.0       Research methodology                                                                       21

 

3.1       Introduction                                                                                        21

 

3.2       Questionnaire design                                                                          21

 

3.3       Sources of data collection                                                                   22

 

3.4       Method of data analysis                                                                     22

 

3.5       Method of data presentation                                                              22 – 23

 

 

 

CHAPTER FOUR

 

4.0       Data analysis and presentation                                                           24

 

4.1       Introduction                                                                                        24

 

4.2       Data presentation                                                                                24

 

4.3       Analysis of the computed data                                                           24 – 28

 

44        Testing of hypothesis                                                                          28 – 30

 

 

 

CHAPTER FIVE

 

5.0       Summary, conclusion and recommendation                                       31

 

5.1       Summary                                                                                             31

 

5.2       Conclusion                                                                                          31

 

5.3       Recommendation                                                                                31 -32

 

References                                                                                          33

 

Questionnaire design                                                                          34

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