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THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY

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THE ROLE OF ADVERTISEMENT OF BANK PRODUCTS ON BANK PROFITABILITY

TABLE OF CONTENT

 

Title Page                                                                         i

Certificate                                                                                ii

Dedication                                                                               iii

Acknowledgement                                                                    iv

Abstract                                                                           v

Table of Contents                                                                     vi-vii

CHAPTER ONE

  • Introduction 1

1.1  Background of the Study                                                         1 – 2

1.2  Statement of the Study                                                    2

1.3  Research Question                                                           2

1.4  Objectives of the Study                                                    2

1.5  Significant of the Study                                                   3

1.6  Limitation of the Study                                                    3

1.7  Historical Background of United for Africa {UBA}                             3

1.8  Definition of the Terms                                                    4

CHAPTER TWO              

2.0   Literature Review                                                             5

2.1   Definition of Advertising                                                  5

2.2   Objective of Advertising                                                   6

2.3   Definition of Advertising Media                                                6

2.4   Types of Advertising                                                                 7

2.5   Essence of Advertising as a Role of Advertisement of Bank Product        7 – 8

CHAPTER THREE

3.0   Research Methodology                                                     9

3.1   Research Design                                                              9

3.2   Area of the Study                                                             9

3.3   Population of the Study                                                   10

3.4   Sample and Sampling Procedure                                             10

3.5   Instrument of Data Collection                                          10

3.6   Method of Data Collection                                                       11

3.7   Method of Data Analysis

CHAPTER FOUR

4.0   Data Presentation, Analysis and Interpretation.                              12

4.1   Analysis of Data                                                               12 – 15

4.2   Testing for the Hypothesis                                                       15 – 17

4.3   Summary of Finding.                                                               17

CHAPTER FIVE

5.0   Summary, Conclusion and Recommendation                          18

5.1   Summary                                                                         18

5.2   Conclusion                                                                      18

5.3   Recommendation                                                             20 – 19

References                                                                       20

Questionnaire                                                                  21 – 22

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